Open to performance marketing roles

Abdul Shaik

Digital Marketing Specialist — paid media, SEO, marketing analytics

Four years running paid search, paid social and organic programmes for healthcare, e-commerce, technology, retail and legal clients. Currently managing $15M+ in annual ad spend at NP Digital. I build the tests, read the numbers, and move the ones that matter.

Annual ad spend managed
$15M+
Paid search and paid social
Return on ad spend
+25%
Through continuous refinement
Qualified lead generation
+28%
At target acquisition cost
Years in performance marketing
4
Across three agencies

Measured results

Qualified lead generation
NP Digital · Google, Meta and LinkedIn Ads
+28%
Return on ad spend
NP Digital · Budget refinement
+25%
Click-through rate
NP Digital · Keyword and audience work
+22%
Conversion rate
NP Digital · Creative and landing page tests
+17%
Manual reporting time
NP Digital · Automated KPI dashboards
−40%
Organic traffic
WebFX · Technical SEO and content
+30%
Qualified conversions
WebFX · Google and Microsoft Ads
+24%
Cost per lead
WebFX · Landing page and behaviour testing
−18%
Website conversion rate
WebFX · Cross-team landing page work
+16%
Audience engagement
Webenza · Organic social strategy
+32%
Marketing-qualified leads
Webenza · Targeting and remarketing
+20%

Experience

Digital Marketing Specialist · NP Digital

San Diego, CA · Sep 2024 – present · Performance marketing

  • Manage multi-channel campaigns across Google Ads, Meta Ads and LinkedIn Ads, with paid budgets exceeding $15M annually.
  • Run keyword research, audience segmentation and competitor analysis to lift campaign performance.
  • Track performance in GA4, Looker Studio and Excel dashboards, turning it into recommendations stakeholders can act on.
  • Build A/B testing programmes across ad creative, landing pages and audience targeting.
  • Work with SEO, content and design teams to keep campaigns pointed at business objectives, not channel vanity metrics.
  • Use AI-assisted tooling to speed up campaign analysis and optimisation.

Digital Marketing Specialist · WebFX

Harrisburg, PA · May 2023 – Aug 2024 · Marketing analytics and CRO

  • Managed campaigns for client accounts across healthcare, e-commerce, legal, home services and technology.
  • Executed Google Ads and Microsoft Ads programmes, improving lead quality through continuous optimisation.
  • Developed SEO strategy — keyword research, on-page work, technical audits and content recommendations.
  • Built client-facing dashboards and monthly reports so stakeholders could decide from the data.
  • Supported CRO through landing page testing, user behaviour analysis and A/B testing.

Digital Marketing Specialist · Webenza

Bangalore, India · Aug 2021 – Jul 2022 · Social and content marketing

  • Ran end-to-end campaigns for retail, healthcare, education, real estate and consumer brands.
  • Developed social strategy across Facebook, Instagram, LinkedIn and Twitter.
  • Built reports tracking engagement, traffic, lead generation and acquisition.
  • Coordinated writers, designers and account managers to deliver integrated campaigns.

Stack

Channels

Google Ads, Microsoft Ads, Meta Ads Manager, LinkedIn Campaign Manager, SEO, email, organic social.

Measurement

GA4, Search Console, Looker Studio, Google Tag Manager, UTM and event tracking, attribution.

Optimisation

A/B testing, CRO, landing page optimisation, audience segmentation, remarketing, funnel analysis.

Automation and CRM

HubSpot, Salesforce Marketing Cloud, Marketo, Klaviyo, Mailchimp, lead nurturing, journey mapping.

Reporting

Looker Studio and Excel dashboards, KPI reporting, campaign analytics, data visualisation.

AI-assisted work

ChatGPT and Gemini for campaign analysis and research, with prompt engineering to keep output usable.

Credentials

Education

  • MS, Business AnalyticsGrand Canyon University, Phoenix, AZ
  • Bachelor of TechnologyV.R. Siddhartha Engineering College, India

Certifications

  • Google Ads SearchGoogle Skillshop
  • Google Analytics 4Google Skillshop
  • Certified Digital Marketing AssociateMeta
  • Media Buying ProfessionalMeta
  • Email MarketingHubSpot Academy

Get in touch

Open to performance marketing and marketing analytics roles. Email is fastest.

Email me LinkedIn +1 (919) 766-8427